Before you answer
What you need to know
A short reference for the terms and doctrine the audit assumes you already know. If a question on the intake screen asks something you cannot immediately answer, it is probably explained here.
The five pillars, plainly
Every score on this site is built from these five. The audit asks about each; the report is organised by each.
Omnipresence Are you visible and discoverable, wherever someone would look for you? |
Credibility Do third parties vouch for you: press, platforms, testimonials, association? |
Seamless Branding Are you recognisably the same person everywhere you appear? |
Reputational Health & Risks What could go wrong, and are you protected against it? |
Marketability Does attention convert into an offer someone can actually take you up on? |
The Hierarchy of Personal Branding
The audit's intake asks where you think you are now, and where you are aiming. Both questions refer to this scale. It measures the size of a position, not its quality — a Local Hero can hold a stronger position than a National Personality with the same audit score.
Unaware they have a personal brand at all; not yet directing it.
Known only within an existing personal circle. Rarely exceeds 100 people.
Recognized within a community through deliberate, conscious effort. 500 or more people.
Well-established authority known within a region. 100,000 or more people.
Recognizable nationally; represented by agents, teams, and professional support. 1,000,000 or more people.
Global fame and influence, largely one-directional.
Other terms that come up
The methodology itself: personal branding treated as a position that can be measured, held, and lost, rather than a marketing exercise.
If Reputational Health & Risks falls low enough, your composite cannot report above a set ceiling, regardless of the other four pillars. A position with an unresolved liability is not a strong position, whatever the rest of it looks like.
The four questions the intake screen opens with: what is driving you, what you want to be known for, where you are now, and where you are aiming. They set the frame the rest of the audit is read against.
A publishing ratio: roughly two pieces of professional content for every one personal piece. It is what the Content Balance dimension measures.
Answer Engine Optimisation: being findable when someone asks a language model who you are, the same way SEO is being findable in search results.
How an audit's answers were arrived at: Self-reported (the person's own answers), Consultant-checked (a consultant corrected them against what is publicly visible), or Evidence-backed (every claim has a file or link on record). It describes how the answers were produced, not the score itself.