Identity PositioningTools · 04 of 12 · Free · runs in your browser
Cliché Checker
Results-driven. Passionate. Taking it to the next level. Paste your bio, pitch, or post and every cliché is marked, with why it falls flat and the question that replaces it. Rewrite in place and watch the score climb.
From Personal Branding: A Manifesto on Fame and Influence · 4.5
Your Text, Marked
hype buzzword motivational résumé personal branding filler · tap one to fix it
Clean? Now say it in every voice.
Write Your BioThe Method
From the Book
Every step in this tool comes from Personal Branding: A Manifesto on Fame and Influence, Second Edition, by Isaac Mashman. The book goes further. Read about it.
- 4.5People reach for clichés when they have nothing better to say. A cliché teaches nothing and makes you sound like everyone else, however true it is.
- 4.5If you use one, expand on it: explain why it is true for you, with the specific story behind it. Detail is what makes a common topic memorable.
- 4.5What is something unique to you that others find interesting? That is what replaces the phrase everyone else uses.
Questions
Why is my text marked when the phrase is true?
Because a true cliché still says nothing new. The checker asks the question that turns it into something only you could say: a number, a result, or the story behind it.
Does the checker send my text anywhere?
No. It runs in your browser against a fixed list of phrases. Nothing is sent or stored anywhere but this browser.
Keep Building
Bio in Three Voices
The same bio in first, second, and third person, plus the business version, each in three lengths.
Open itThe Brand Audit
The tools build the pieces. The audit measures the whole position: five pillars, a composite score, and the three moves that raise it most.
Take the auditWork With Us
When you want a second set of eyes on the position, the people behind the method work with clients directly.
Start a conversation