For Companies and Executives
A proprietary audit of how your employees use their personal brands and, through them, represent you. Built on Identity Positioning™, the reputation architecture Mashman Consulting Group uses with executives and public figures, and applied to the people who carry your name every day.
The reason it exists
Clients, candidates, investors, and press read your company through the people who work there. What your employees post, endorse, and say, in the workplace and especially outside it, becomes part of your reputation whether anyone planned it or not. The question is who is doing the interpreting, and what they are concluding.
Most companies manage their brand and leave their people's brands to chance. The Workplace Audit measures that gap, person by person and across the organization, so executive visibility and internal branding become deliberate instead of accidental.
From first call to findings
Choose who participates and how many, from a leadership team to the whole company.
Each person receives a private link carrying your company's name. About fifteen minutes.
A working session with Isaac Mashman and Eric Chow together on what the trends mean and what to do next. Included in every engagement.
Optional: Isaac Mashman and Eric Chow speak to your people together, informed by the findings.
Editorial coverage is earned, never bought. The audit holds to the same standard: it measures what your people actually do, not what they intend to do.
Five pillars, weighted
Every answer rolls up into five pillars, combined at the same published weights as the Brand Audit, then read through one more lens: how leadership sets the standard.
Whether employees can be found, and whether what is found describes your company accurately, including what AI assistants now say about them.
Expertise recognized outside your walls, and the media, events, and associations your people appear alongside.
Whether your people describe what you do the way leadership does, and whether their presence matches the standard you set.
Undisclosed conflicts, confidentiality exposure, reactive posts, and the risks leadership should never learn about from the public.
How your people advance the company: explaining the offer, making introductions, and turning attention into opportunity.
How leadership's own presence sets the standard for everyone else, compared with the wider team whenever enough leaders take part.
What leadership receives
The leadership report shows the organization's composite, pillar averages, the most common risks, policy recommendations, how leadership compares with the wider team, the weakest dimensions, and the actions that would move the most people.
Risk flags are tracked across every participant, from message drift to unreviewed AI content, so the patterns surface privately and in aggregate before a client or reporter finds them.
Organization composite
Competent · 42 participants
Pillar averages
Leadership against the wider team
Most common risks, share of participants
Privacy by design
That privacy is what makes the answers honest, and honest answers are what make the report useful.
| What | The participant | Leadership | Mashman Consulting Group |
|---|---|---|---|
| Their own full results | Yes, at once | Never | To prepare the reports |
| Individual answers and scores | Their own | Never | To prepare the reports |
| Trends across all participants | No | Yes | Yes |
| Any group smaller than three | No | Never broken out | Only within the totals |
| Contact with your people | Only if you ask |
Why leadership invests in it
Your people already represent you every day, in meetings, online, and in rooms you will never see. The Workplace Audit turns that from an unmanaged risk into one of the company's strongest assets.
People who understand how they come across carry the company's name with confidence instead of caution. Pride in the work shows up in how they talk about it.
Candidates research your people before they apply. Credible, visible employees make the company a place strong candidates want to join, and make recruiting cost less.
Conflicts, confidentiality slips, and reactive posts surface privately, in aggregate, before a client or reporter finds them. One avoided incident can outweigh the cost of the engagement.
Employees who can explain the offer and route interest become a channel no advertising budget can buy: introductions, referrals, and trust that arrives before the first call.
When everyone describes the company the same way, teams pull in one direction. The audit shows each person where they stand and what to do next, which people experience as investment, not surveillance.
Leaders see how their own presence compares with the wider team, and how to model the visibility they want from everyone else.
Private speaking
Isaac Mashman and Eric Chow give this talk together, tailored to your people and your industry. The Workplace Audit gives them even more to work with: its findings show how your people carry their names and your company’s, so the talk speaks to what your organization actually needs to hear.
Founder & Chief Executive Officer
Author of Personal Branding: A Manifesto on Fame and Influence and developer of Identity Positioning™. He has spoken at the Atlantic-Oase Professional Conference in Denver and Cleveland and the Water Garden Expo in Oklahoma.
His speaking topics
Chief Operating Officer
Co-developer of Identity Positioning™ and editor and foreword author of the Second Edition of the Manifesto. He hosted The Eric Chow Empowers Podcast, with listeners in 96 countries, and is in the room for the firm’s executive appearances.
ericchowreal.comThe talk can stand alone or follow the audit. Speaking fees are available on request; ask in the form below.
How each employee's personal brand represents your company across five weighted pillars: Omnipresence, Credibility, Seamless Branding, Reputational Health & Risks, and Marketability. It also looks at how the tools people publish with, from templates to AI, shape what appears under their names.
Anyone whose name is publicly connected to your company: executives, client-facing teams, sales, recruiters, or the whole organization. You choose how many participants to include, and the scope is set with you.
A leadership report of trends across all participants: the organization's composite, pillar averages, the most common risks, policy recommendations, how leadership compares with the wider team, the weakest dimensions, and the actions that would move the most people. It comes with a conversation with Mashman Consulting Group on what the findings mean and what to do next.
Yes. Each employee sees their own full results the moment they finish. Leadership receives findings across participants, never individual answers or scores, and no group smaller than three people is broken out. That privacy is what makes the answers honest, and honest answers are what make the report useful.
Responses are stored securely by Mashman Consulting Group and used only to produce each participant's results and your leadership report. They are never sold or shared with third parties, and your leadership never receives an individual's answers or scores. Mashman Consulting Group will never contact any member of your organization unless you ask us to. At the end of an engagement, every response can be permanently deleted at your request.
Isaac Mashman and Eric Chow run every Workplace Audit together, so your leadership works with both of them at the same time.
Yes. They give a private talk together, tailored to your people and your industry. It can stand alone or follow the audit, whose findings give it even more to work with. Ask in the form below.
Pricing is available on request and scales with the number of participants. Engagements are accepted by application.
Pricing on request
Engagements are accepted by application and scoped to the number of participants. Tell us about your organization, and Mashman Consulting Group will follow up to discuss fit.
Identity Positioning