The source material
Personal Branding: A Manifesto on Fame and Influence
By Isaac Mashman. Foreword by Eric Chow. Second Edition.
Every chapter reference on this site points here. The five pillars, the Hierarchy of Personal Branding, the Skyline Strategy, the 4 Pillar Questions, the cap rule behind Reputational Health & Risks: none of it was invented for the audit. The audit is a scoring layer built on top of a published, purchasable book, not a private methodology asking to be taken on faith.
Why the reference matters
A methodology that cites itself is not a methodology. Every dimension in the Brand Audit, every remediation it can surface, and every claim the site makes about how personal brands are built traces to a specific, numbered chapter of this book. That reference is checkable. Buy the book, find the chapter, read the argument, and decide for yourself whether the audit's scoring holds up against it.
The 2024 white paper, reproduced in full here, began as a standalone summary of this same material. The book is the complete argument; the paper is the condensed one.
Recognition
#1 New Release in Public Relations on Amazon
#3 New Release in Public Relations on Amazon, Second Edition hardcover
Top 10 Amazon Best Seller in Public Relations, both editions
At its peak, the Manifesto ranked in Amazon's Top 10 Best Sellers in Public Relations, the same chart led by Edward Bernays' Propaganda, the founding text of the discipline.
Where to read it
Print, hardcover, and ebook, across the retailers below.