The Identity Positioning™ Personal Brand Audit

A personal brand audit is a structured assessment of how a person's public position holds up: how discoverable they are, whether their claims are credible, whether their presence is consistent, how exposed they are to reputational risk, and whether attention actually converts into opportunity. This one is built on the Identity Positioning™ methodology and scores all five factors from a single set of answers.

A composite score out of 100, the band it falls in, all five pillar scores, a risk register raised by specific answers rather than by a low score, and your three highest-value next moves, each traced to the exact subchapter of the book the methodology comes from. You can read a complete example report before taking the test.

Both words describe it, though neither is quite exact. It is a scored instrument: a fixed rubric where identical answers always produce an identical number, rather than a personality quiz that returns an adjective. The score can be disputed, re-run, and compared against itself later, which is what separates it from a quiz.

About seven minutes for the twenty-five question Rapid 25. The fifty question Unrivaled 50, which reads every dimension from two angles instead of one, takes about fifteen minutes and currently requires a referral code while it is in limited release.

Yes. The Rapid 25 is free with no code required, and always will be: the full composite, all five pillar scores, your complete risk register, and your top three priority moves, with nothing withheld behind a paywall. The Unrivaled 50 is free too, not paywalled, but it is reserved for referral while in limited release, since it is the most comprehensive version of the instrument.

Every question in the version you choose, and every field on the intake screen. A personal brand audit built on partial answers cannot return a reliable score, so the full result is only released once everything is answered.

Use the referral code request form below. Share your name, email, primary social media link, and why you want the Unrivaled 50; a website is optional. Every request is reviewed individually, and a code is not guaranteed.