Identity PositioningTools · 08 of 12 · Free · runs in your browser
Audio Branding Planner
The best-known brands have a sound you would recognize with your eyes closed. Choose yours, plan the intro, outro, and sign-off you use everywhere, then record a five-minute voice memo in your browser and count your filler words as you listen back.
From Personal Branding: A Manifesto on Fame and Influence · 4.13
The Five-Minute Voice Check
Talk to an imaginary group about something you love, then listen back (4.13). The recording stays in this browser.
0:00 / 5:00Tap each filler word as you hear it
Or paste a transcript to count them
Your Audio Brand
You have the look and the sound. Now plan what you publish.
Plan Your SkylineTutorial
How to Use the Audio Branding Planner
What It Is For
Planning the sound people will know you by (an intro, an outro, a sign-off) and getting comfortable with your own voice.
Saving Your Work
Your plan stays in this browser. The microphone is used only when you press Record, and the recording never leaves your device. Download the Plan saves a text file; Save the Recording saves the audio.
- Under Your Sound, choose up to two moods and two genres.
- Under Your Signature, plan the intro and outro, their length, your sign-off, and a catchphrase. Tap a suggested sign-off to use it.
- Under Consistency, pick every place the sound will be used and work through the checklist.
- Do The Five-Minute Voice Check: press Record, talk about something you love, then listen back and tap each filler word you hear. You can paste a transcript instead.
- Read Your Audio Brand and aim for fewer than three filler words a minute.
The Method
From the Book
Every step in this tool comes from Personal Branding: A Manifesto on Fame and Influence, Second Edition, by Isaac Mashman. The book goes further. Read about it.
- 4.13Audio branding is a sound people associate with you: a jingle, a tune, a voice. If you host a podcast or film videos, think about how you sound, and use the same intro and outro so people come to expect it.
- 4.13Decide how your brand should sound: dark and melancholy, cheerful and hopeful, or a genre of its own. For speakers, the voice is the power.
- 4.13Record a five-minute voice memo about something you love and listen back. Count the filler words, and listen for whether your voice changes with the emotion.
Questions
What is audio branding?
A sound people associate with you: an intro and outro, a sign-off, a tune, and your own voice. Used the same way every time, it becomes as recognizable as a logo.
Is my voice recording uploaded?
No. It is recorded and played back in your browser. You can save it to your device; nothing is sent anywhere.
Keep Building
Skyline Planner
Plan the week two to one: two pieces for your profession, one for you, drawn as the skyline you are building.
Open itThe Brand Audit
The tools build the pieces. The audit measures the whole position: five pillars, a composite score, and the three moves that raise it most.
Take the auditWork With Us
When you want a second set of eyes on the position, the people behind the method work with clients directly.
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