Identity Positioning™

Tools · 08 of 12 · Free · runs in your browser

Audio Branding Planner

The best-known brands have a sound you would recognize with your eyes closed. Choose yours, plan the intro, outro, and sign-off you use everywhere, then record a five-minute voice memo in your browser and count your filler words as you listen back.

From Personal Branding: A Manifesto on Fame and Influence · 4.13

01 Your Sound

How should your brand sound? up to two

A genre, if any up to two

02 Your Signature

    Where you will use it

    03 Consistency

    The Five-Minute Voice Check

    Talk to an imaginary group about something you love, then listen back (4.13). The recording stays in this browser.

    0:00 / 5:00

    Tap each filler word as you hear it

    Or paste a transcript to count them

    Your Audio Brand

      You have the look and the sound. Now plan what you publish.

      Plan Your Skyline

      The Method

      From the Book

      Every step in this tool comes from Personal Branding: A Manifesto on Fame and Influence, Second Edition, by Isaac Mashman. The book goes further. Read about it.

      1. 4.13Audio branding is a sound people associate with you: a jingle, a tune, a voice. If you host a podcast or film videos, think about how you sound, and use the same intro and outro so people come to expect it.
      2. 4.13Decide how your brand should sound: dark and melancholy, cheerful and hopeful, or a genre of its own. For speakers, the voice is the power.
      3. 4.13Record a five-minute voice memo about something you love and listen back. Count the filler words, and listen for whether your voice changes with the emotion.

      Questions

      What is audio branding?

      A sound people associate with you: an intro and outro, a sign-off, a tune, and your own voice. Used the same way every time, it becomes as recognizable as a logo.

      Is my voice recording uploaded?

      No. It is recorded and played back in your browser. You can save it to your device; nothing is sent anywhere.