Identity Positioning™
Story Builder

Tools · 03 of 12 · Free · runs in your browser

Story Builder

If you were put on the spot right now, where would your story start? Write the beats in your own words and the builder shapes them into a 60-second version you can time, a 3-minute outline for interviews, a written version for your About page, and an opening line for a post. Keep a bank of them.

From Personal Branding: A Manifesto on Fame and Influence · 4.14

01 Which Story
What kind of story is it?

What should it do?

02 The Beats

Write each in a sentence or two, in your own words. Your words stay your words.

The 60-Second Version

The 3-Minute Outline
    The Written Version

    A Post That Opens It

    Check your story for the phrases everyone uses.

    Run the Cliché Checker

    The Method

    From the Book

    Every step in this tool comes from Personal Branding: A Manifesto on Fame and Influence, Second Edition, by Isaac Mashman. The book goes further. Read about it.

    1. 4.14Start with the story you already repeat: the funny mistake, the moment from childhood. Sharing stories from your own life is one of the best ways to build rapport.
    2. 4.14Choose what to include by the purpose it serves. One detail connects emotionally; another shows the size of the risk you took.
    3. 4.14Stories do not have to come from the past. Let people in on what you are doing now, and invite them in: have you ever experienced this? Let me tell you about a story from my life.

    Questions

    What makes a good personal brand story?

    A real moment, told with specifics, chosen for the purpose it serves: to connect, to show a risk you took, or to explain why you do the work. The stories you already repeat to friends are the place to start.

    How long should my story be?

    Have three lengths ready: about 60 seconds for introductions, about three minutes for interviews, and a written version for your About page. The builder times the spoken one as you edit.

    Keep Building

    Next · 04

    Cliché Checker

    Paste a bio, pitch, or post. Every cliché is marked, with the question that replaces it.

    Open it
    Free · 7 minutes

    The Brand Audit

    The tools build the pieces. The audit measures the whole position: five pillars, a composite score, and the three moves that raise it most.

    Take the audit
    Mashman Consulting Group

    Work With Us

    When you want a second set of eyes on the position, the people behind the method work with clients directly.

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