Identity Positioning™
Tools12
Bio in Three VoicesMenu

Tools · 05 of 12 · Free · runs in your browser

Bio in Three Voices

One set of facts, twelve bios. First person for your own story, second person for the people you serve, third person for how others introduce you, and the business version in “we”, each short, standard, and long. Change a fact once and every version updates.

From Personal Branding: A Manifesto on Fame and Influence · 4.15, 4.16

01 Who You Are
02 What You Do
03 What Backs It Up

Write each as something you have done: “designed for”, “taught”, “won”.

04 Where to Find You

Start with your name and what you do.

Now check that every profile says the same thing.

Run the Report Card

Tutorial

How to Use the Bio in Three Voices

What It Is For

Writing one set of facts into twelve bios: first, second, and third person, plus a business version, each short, standard, and long.

Saving Your Work

Your answers stay in this browser. Download All Twelve saves every version in one text file.

  1. Fill in Who You Are: your name, title, and where you are.
  2. Fill in What You Do: the work, who it is for, and the outcome. Your pitch fills this in if you saved it.
  3. Add What Backs It Up: credentials, proof, and one personal detail.
  4. Add Where to Find You: your main platform, handle, and link.
  5. Switch between the voices and the lengths to see each version, and copy the one you need.

The Method

From the Book

Every step in this tool comes from Personal Branding: A Manifesto on Fame and Influence, Second Edition, by Isaac Mashman. The book goes further. Read about it.

  1. 4.15First person tells your story and how you feel about it. Pair it with second person for the ask: “I would love for you to follow along.”
  2. 4.15Second person speaks straight to the reader. Third person is how others introduce you: a host, a program, a press release.
  3. 4.15Your business is a separate entity, so it speaks as “we”.
  4. 4.16Every version carries the same marketing message, longer or shorter to fit. What you communicate never changes.

Questions

Which voice should I use for my bio?

It depends on who is reading. First person for your own pages, second person where you speak to the people you serve, third person anywhere someone else introduces you, and “we” for your company. Most people need all four.

How long should a bio be?

Short fits a social profile or a program listing. Standard fits an About section. Long fits a speaker page or a press kit. The writer gives you all three, and the counts update as you type.

Keep Building

Next · 06

Seamless Branding Report Card

Your name, handle, photo, bio, and tone checked across every platform, graded, with the fixes in order.

Open it
Free · 7 minutes

The Brand Audit

The tools build the pieces. The audit measures the whole position: five pillars, a composite score, and the three moves that raise it most.

Take the audit
Mashman Consulting Group

Work With Us

When you want a second set of eyes on the position, the people behind the method work with clients directly.

Start a conversation