Identity PositioningTools · 03 of 06 · Free · runs in your browser
Bio in Three Voices
One set of facts, twelve bios. First person for your own story, second person for the people you serve, third person for how others introduce you, and the business version in “we”, each short, standard, and long. Change a fact once and every version updates.
From Personal Branding: A Manifesto on Fame and Influence · 4.15, 4.16
Start with your name and what you do.
Now check that every profile says the same thing.
Run the Report CardThe Method
From the Book
Every step in this tool comes from Personal Branding: A Manifesto on Fame and Influence, Second Edition, by Isaac Mashman. The book goes further. Read about it.
- 4.15First person tells your story and how you feel about it. Pair it with second person for the ask: “I would love for you to follow along.”
- 4.15Second person speaks straight to the reader. Third person is how others introduce you: a host, a program, a press release.
- 4.15Your business is a separate entity, so it speaks as “we”.
- 4.16Every version carries the same marketing message, longer or shorter to fit. What you communicate never changes.
Questions
Which voice should I use for my bio?
It depends on who is reading. First person for your own pages, second person where you speak to the people you serve, third person anywhere someone else introduces you, and “we” for your company. Most people need all four.
How long should a bio be?
Short fits a social profile or a program listing. Standard fits an About section. Long fits a speaker page or a press kit. The writer gives you all three, and the counts update as you type.
Keep Building
Seamless Branding Report Card
Your name, handle, photo, bio, and tone checked across every platform, graded, with the fixes in order.
Open itThe Brand Audit
The tools build the pieces. The audit measures the whole position: five pillars, a composite score, and the three moves that raise it most.
Take the auditWork With Us
When you want a second set of eyes on the position, the people behind the method work with clients directly.
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