Identity PositioningTools · 12 of 12 · Free · runs in your browser
Mentor Blueprint
Pick someone who already has the success you want and work backward: how they started, their name and image, their bio, their social media, where they have been featured, their controversies, what made them stand out, and what did not work. Borrow the strategy, write your own spin, see where you are furthest behind, and reach out to them as a peer.
From Personal Branding: A Manifesto on Fame and Influence · 4.8, 4.10, 5.6
01 Who, and why them
Never take advice from somebody who does not have the experience in the area of life you want for yourself (3.1). Make sure they do before you study them.
Their profiles optional
Links open the public search or profile in a new tab. Nothing is fetched or looked up by this page.
02 The eight areas
03 Your blueprint
Where You Are Behind
Borrow the Strategy, Not the Surface
| Area | What worked for them | Your spin | Done |
|---|
Reach Out as a Peer
Never "I'm your biggest fan." Name one thing they did, one line about you, and a clear ask (5.4).
You know how they built it. Now measure where your own position stands.
Take the Brand AuditThe Method
From the Book
Every step in this tool comes from Personal Branding: A Manifesto on Fame and Influence, Second Edition, by Isaac Mashman. The book goes further. Read about it.
- 4.10Reverse engineer what has worked for others by working backward from their success: how they got their start, what worked and what did not, and their branding and marketing today. Don't become them; take the best of their strategy and add your own touch.
- 4.10Isaac studied his mentors for the platforms they used, where they distributed their work, where they were interviewed, their profile pictures, their custom email addresses, even how they brought their homes into their materials.
- 4.8If you copy someone too closely, people doubt your originality. Take inspiration from the strategy, and never copy the parts that are easy to change.
- 5.6Study how they handled controversy. Controversy with purpose educates, justifies, and proves; controversy without intent is rage bait.
- 5.4When you reach out, approach them as a peer: one specific thing you admired, a line about you, and a reason to talk. Never “I’m your biggest fan.”
Questions
Is this copying?
No, and the blueprint is built to keep it from becoming copying. You borrow the strategy and write your own spin beside it; the tool flags a spin that reads too much like their words (4.8).
Does the tool look anyone up?
No. It builds search and profile links from what you type and opens them in a new tab. Everything you write stays in this browser.
Who should I study?
Someone with the results you want, in the area you want them (3.1), and ideally a few steps ahead of you rather than at the very top, so their early moves are still visible.
Keep Building
Name Generator
Podcast names and book titles built as positions: the claim a name makes, the Law it leans on, and the scale it fits.
Open itThe Brand Audit
The tools build the pieces. The audit measures the whole position: five pillars, a composite score, and the three moves that raise it most.
Take the auditWork With Us
When you want a second set of eyes on the position, the people behind the method work with clients directly.
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