The Firm Behind the Method
Mashman Consulting Group (MCG) is a private consulting firm specializing in personal branding, reputation architecture, and executive visibility. It developed Identity Positioning™, and identitypositioning.com is its technology hub: the audits, the tools, and the learning platform all live here.
Personal Branding: A Manifesto, 4.7
The Manifesto holds that everything you publish should do at least one of four jobs: educate, entertain, connect, or inspire. Content that does none of them is noise, however polished it looks.
MCG built identitypositioning.com to do all four. Scroll on and watch each one take its place.
01 Educate
Most people guess at their reputation. The free Brand Audit measures it against five weighted pillars and tells you what to do first, and every page explains how the score is built so you can check the reasoning for yourself.
02 Entertain
People remember what they enjoy. Identity Quest™ lets you build a personal brand in a simulator before you spend a real reputation on it, and the Name Generator turns naming a show or a book into something you want to come back to.
03 Connect
A personal brand grows through people. The Power of 3 Tracker makes meeting three new people a day a habit, UnrivaledMCG gives every program its own discussion, and every result points to a consultant when you want one.
04 Inspire
Knowing is not the same as doing. Every audit ends with three priority moves, the Mentor Blueprint turns someone else's success into your next step, and the Habit Tracker keeps the work going week after week.
Seamless Branding
Four purposes, working together, read as one brand rather than four efforts. That is Seamless Branding, one of the Five Personal Brand Pillars in Identity Positioning™: every platform, every piece, the same person. It is the standard MCG holds its clients to, and the standard this site holds itself to.
MCG optimizes, positions, and scales the personal brands of emerging to established executives and public figures, leading to influence, credibility, and market demand. The work reaches people in three ways.
One to one engagements built on Identity Positioning™, from a first consultation to a long-term strategy. Every engagement starts from a measured position, not an impression.
How consultations workFor companies: how employees' personal brands represent the organization, with a leadership report on executive visibility, reputation architecture, and internal branding.
For companiesThe learning platform: self-paced programs for clients and anyone building a personal brand, and the Resource Library every client receives. Active, with development ongoing.
Visit UnrivaledMCGMost personal branding advice is opinion. MCG put its method into instruments that anyone can use and check: a scored audit, rule-based tools that run in your browser, and a learning platform built on the same doctrine. The consultants use the same instruments with their clients, so the free version and the paid engagement speak the same language.
No AI decides a score, and nothing you type into the free tools leaves your browser. Read the AI Disclosure.
Identity Positioning