Identity Positioning™

Reading your result

How your score is calculated

Your composite is not an opinion and it is not a grade. It is the output of a fixed instrument, and the same answers always produce the same number. This page explains what goes into it and how to read what comes out.

The shape of the thing

Twenty-five dimensions sit under the five pillars, five dimensions each. Every question maps to one dimension. Your answers produce a dimension score, dimension scores roll up into a pillar score, and the five pillars combine into one composite out of 100.

01

Questions

Each answer is worth between zero and four points. There is no trick option and no reverse scoring.

02

Dimensions

Points become a percentage of what was possible for that dimension. Questions you skip leave the calculation rather than scoring zero.

03

Pillars

Dimensions combine into a pillar score. Some dimensions carry more weight than others inside their pillar.

04

Composite

The five pillars combine at the weights below, then one rule can lower the result. That rule is explained further down.

Not every pillar counts equally

Omnipresence and Credibility carry the most weight because the methodology rests on them: repeated exposure produces familiarity, familiarity produces trust, and third-party edification is what converts attention into authority. The others matter, and they matter differently.

PillarWeight
Omnipresence
Visible and discoverable, whenever and wherever possible. Repeated exposure is what produces familiarity, and familiarity is what produces trust.
 25
Credibility
Trust is the understanding that your claims are accurate and your word holds. It is built through the consistent exchange of influence in the form of edification, not through follower counts.
 25
Seamless Branding
The consistent and maintained portrayal of one person. There should be no doubt who you are when someone introduces you, on or offline.
 20
Reputational Health & Risks
A position is always one misstep from falling. Reputational health is the foundation under everything else, which is why it caps the composite rather than only contributing to it.
 15
Marketability
Whether attention converts. A personal brand has deliverable products and services, a clear offer, and somewhere for interest to go.
 15

Weights total 100. The individual dimension weights inside each pillar are not published.

The five bands

A band describes the quality of your position. It is not a ranking against other people and it is not a pass mark. Read the band you landed in, then read the one above it: the gap between them is the work.

0 to 39

Unstructured

A presence exists. It is not being directed. Most of what you have built is invisible to the people who would act on it.

What it usually looks like

You may be good at what you do and almost nobody can verify it. Your name returns little, your work lives on platforms you do not control, and opportunity arrives through people who already know you.

The trap at this band

Assuming the problem is volume. Publishing more into an undirected presence produces more undirected presence.

What moves you up

Own something. A domain with your name on it, one page that says what you do, and one channel you publish to on a schedule you can hold on a bad week.

40 to 59

Exposed

Real presence with load-bearing gaps. The position produces opportunity, and it would not survive pressure applied to the wrong place.

What it usually looks like

Real presence that produces real opportunity, with load-bearing gaps underneath. Usually one or two pillars are carrying the position while another is close to failing.

The trap at this band

Building on the weak part. Growth applied to a position with unresolved reputational or credibility gaps increases what is at stake without increasing what holds it up.

What moves you up

Find your lowest pillar and work only there until it stops being the outlier. Your report names the specific dimension.

60 to 74

Competent

A functioning position. Depth is uneven: one or two pillars are carrying the others.

What it usually looks like

A functioning position. People find you, understand what you do, and can see evidence that you are good at it. Depth is uneven and the weakest pillar is doing visible damage.

The trap at this band

Comfort. This band converts well enough that the gaps stop feeling urgent, and the position plateaus for years.

What moves you up

Third-party proof. Earned coverage, case studies with figures, and platforms whose audiences are not already yours.

75 to 89

Consolidated

Coherent and defensible across all five pillars. The work now is compounding rather than construction.

What it usually looks like

Coherent and defensible across all five pillars. You are recognisable, verifiable, and hard to knock over. The work has shifted from construction to compounding.

The trap at this band

Letting maintenance slide. Consistency decays quietly, and a consolidated position that stops being maintained slides back without any single event causing it.

What moves you up

Authorship and ownership. Named frameworks, a body of work that others cite, and reach you hold directly rather than rent.

90 to 100

Institutional

The position operates as an asset. It generates opportunity without direct intervention and it survives scrutiny.

What it usually looks like

The position operates as an asset. It generates opportunity without direct intervention, survives scrutiny, and carries weight in rooms you are not in.

The trap at this band

Assuming it is permanent. This is the band with the most to lose and the furthest to fall, and reputational risk is the only thing that can take it.

What moves you up

Protect it. Crisis readiness, contractual hygiene, and succession of the work itself so it does not depend entirely on you.

One pillar can cap the whole score

Reputational Health & Risks does not simply contribute its share. If it falls below a threshold, your composite cannot be reported above 59 no matter how strong the other four pillars are, and your report says so plainly.

This is deliberate. A position built on a weak foundation falls like a house of cards, so a strong score sitting on unresolved reputational exposure would be a misleading number. If your result was capped, the report also shows what the other four pillars would have returned, so you can see exactly what is being held back and why.

Flags are not deductions

Some answers raise a flag in your risk register. A flag is not subtracted from your score. It appears because certain things are addressed before anything else is built on top of them: purchased followers, paid placement presented as earned coverage, a claim you could not substantiate, live negative material, or a hostile party holding leverage over you.

You can score respectably and still carry a critical flag. When that happens, the flag is the more important half of the report.

Your band and your tier are different things

The band measures how good your position is. The Hierarchy of Personal Branding measures how large it is. They move independently: a Local Hero can hold a near-perfect position, and a National Personality can hold a failing one.

Your tier estimate comes from the audience figure you enter at the start. It does not feed your pillar scores at all.

What the score cannot see

The audit scores the answers you give it. It does not check them. If you rate your omnipresence two levels above what your search results actually show, the score reflects your answer, not your position.

That is why every report prints a verification level. A self-reported audit is an honest diagnostic and a poor citation. Answer as your harshest critic would and the number becomes useful.

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