Identity PositioningTools · Start Here
About the Tools
Twelve free tools from the Identity Positioning™ method, each following a chapter of Personal Branding: A Manifesto on Fame and Influence. They work without an account and save in your browser. Saving your work to a free MCG account is optional.
What Each Tool Does
Use them in any order. In order, they build on each other: the name, profession and message you write in one are waiting in the next. The Brand Audit measures the whole position.
- 01Name Generator
Names built from your niche, format or genre, tone, and what you want to be known for. A name you lock in is never handed to anyone else.
- 02Elevator Pitch Builder
Pick your interests and traits for the hook. Answer five short questions for the punchline. Leave with your marketing message, the short version for every bio, and a spoken pitch under a minute.
- 03Story Builder
Keep a bank of your stories. Each one gets a spoken version you can time, a beat-by-beat outline for interviews, a written version for your About page, and an opening line for a post.
- 04Cliché Checker
Finds the phrases everyone uses, says why each one is empty, and asks what you should say instead. Rewrite in place and watch the score climb.
- 05Bio in Three Voices
One set of facts, twelve bios. First person for your own story, second person for the people you serve, third person for how others introduce you, and “we” for your company.
- 06Seamless Branding Report Card
Enter what each profile shows. Get a graded report card with every handle and link, the fixes that matter most, and a PDF to download or print.
- 07Brand Color Builder
Pick what you want to be known for and get palettes with their meanings. Check readability, preview a profile, a card, and a post, and download a style card with the codes.
- 08Audio Branding Planner
Choose the mood and genre, plan the intro, outro, and sign-off you use everywhere, then record a voice memo in your browser and count your filler words as you listen back.
- 09Skyline Planner
Sort ideas on a T chart, tag what each piece does (educates, entertains, inspires, connects), and watch the skyline rise. Works for actions as well as content.
- 10Power of 3 Tracker
A daily log with FORM notes, a streak, weekly to yearly totals, the 90, 270, and 1,095 milestones, and a fresh idea every day for where to meet someone new.
- 11Personal Brand Habit Tracker
List what your brand commits you to, turn it into habits, and tick them off week by week. The Power of 3 and the Skyline plan count themselves.
- 12Mentor Blueprint
Study one person across eight areas, from how they started to what did not work. Borrow the strategy, add your spin, see where you are furthest behind, and reach out to them as a peer.
How Saving Works
In This Browser, by Default
Every tool saves what you type in this browser as you go, so it is there when you come back on this device. Nothing you write is sent to us; the only thing a tool sends is an anonymous count of which tool was used. The tools share one profile, so you type your name and what you do once. Download a copy, restore it in another browser, or clear it all from the tools page.
In Your MCG Account, If You Choose
Sign in with a free MCG account and every save also goes to your account, with a dated history: each sitting with a tool is a version, with what changed since the last one, and any version can be restored. Sign in on another device and your work is there. A Brand Audit you take with the same email joins the account, so you can see how your scores move. Mashman Consulting Group consultants can see the work you save, so they can help you with it. Each time someone at MCG opens your saved work, it is logged. We also use saved tool work and how the tools are used, without names, to improve the tools.
Your Account
Sign in or out, see what is saved, turn consultant access off or on, download everything, or delete it all. Deleting is one click and permanent.
On a shared or public computer, sign out when you finish and clear this browser’s saved work. The Privacy Policy says what the account stores and for how long.
You are not signed in. The tools save in this browser.
Create a free MCG account to save your work in these tools and come back to it. Mashman Consulting Group consultants can see the work you save, so they can help you with it. Creating the account is your agreement to that. You can turn it off, download everything or delete it all at any time on the About the Tools page.
Questions
Do I need an account to use the tools?
No. Every tool works without one and saves in this browser. The account is only for keeping your work beyond this browser.
Is it the same account as UnrivaledMCG?
Yes. One MCG account signs you in to the tools, to UnrivaledMCG and to your client portal, with the same email code. If you already have one, use the same email.
Who can see the work I save to my account?
You, and Mashman Consulting Group consultants, so they can help you with it. Creating the account is your agreement to that. Turn consultant access off on this page and they cannot see it; your work still saves to your account.
What does Delete Everything remove?
Every version of every tool saved to your account, your shared profile, and the summaries of your Brand Audits kept with the account. It is permanent and cannot be recovered. Your Brand Audit records themselves stay with the audit; ask us to delete those. Your MCG account itself stays, and so does anything saved in this browser.
What happens if I delete my whole MCG account?
Your saved tool work, your UnrivaledMCG progress, your profile and your sign-ins are deleted. If you are a client of Mashman Consulting Group, the record of the engagement (what we delivered and when, the files and messages exchanged, and when items were opened or downloaded) is kept for seven years after the engagement ends, as the Privacy Policy explains. Staff accounts are managed by the firm.
What should I do on a shared or public computer?
Sign out when you finish, and keep Also clear this browser's saved work checked. Your work leaves the browser and stays in your account.