Tools · 09 of 12 · Free · runs in your browser

Skyline Planner

All great cities have beautiful skylines. Plan the week two to one: for every two pieces that grow your profession, one that shows who you are. Sort ideas on a T chart, tag what each one does, and watch this week's skyline rise as you publish. Switch to actions to plan your time the same way.

From Personal Branding: A Manifesto on Fame and Influence · 4.7 and the Chapter 7 exercises

0 : 0profession : personal

Profession

Personal

You know what you will publish. Now grow who sees it.

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Tutorial

How to Use the Skyline Planner

What It Is For

Planning a week of content, or of actions, so that it keeps the right balance of profession and personal, and every piece does one of four jobs.

Saving Your Work

Every week stays in this browser. Print the Week or Download as Text to take it with you.

Choose Content or Actions.
Press + Add a Piece: give it a title, a day, and a platform, and say whether it is profession or personal.
Tag what the piece does: educates, entertains, inspires, or connects.
Watch the skyline rise and aim for about two profession pieces for every personal one. The idea starters help when you are stuck.
Move between weeks with the arrows. Copy Last Week's Plan starts a new week from the last one.

The Method

From the Book

Every step in this tool comes from Personal Branding: A Manifesto on Fame and Influence, Second Edition, by Isaac Mashman. The book goes further. Read about it.

4.7The Skyline Strategy: for every two pieces of business content, publish one personal piece. Two to one keeps a professional image and still shows who you are.
4.7Extend it to actions: for every two things you do for your career, do one for yourself.
4.7Leave room for discovery. Hint at what you are building before you share all of it; mystery keeps people coming back.
Ch. 7Sort ideas on a T chart, personal or profession. All media educates, entertains, inspires or motivates, or connects. City skylines are built over time, so add, remove, and pivot as you go.

Questions

What is the Skyline Strategy?

A two to one ratio from the Manifesto: for every two pieces that grow your profession, publish one that shows who you are. It keeps a professional image while letting people know you.