Identity PositioningTools · 05 of 06 · Free · runs in your browser
Skyline Planner
All great cities have beautiful skylines. Plan the week two to one: for every two pieces that grow your profession, one that shows who you are. Sort ideas on a T chart, tag what each one does, and watch this week's skyline rise as you publish. Switch to actions to plan your time the same way.
From Personal Branding: A Manifesto on Fame and Influence · 4.7 and the Chapter 7 exercises
Profession
Personal
You know what you will publish. Now grow who sees it.
Start the Power of 3The Method
From the Book
Every step in this tool comes from Personal Branding: A Manifesto on Fame and Influence, Second Edition, by Isaac Mashman. The book goes further. Read about it.
- 4.7The Skyline Strategy: for every two pieces of business content, publish one personal piece. Two to one keeps a professional image and still shows who you are.
- 4.7Extend it to actions: for every two things you do for your career, do one for yourself.
- 4.7Leave room for discovery. Hint at what you are building before you share all of it; mystery keeps people coming back.
- Ch. 7Sort ideas on a T chart, personal or profession. All media educates, entertains, inspires or motivates, or connects. City skylines are built over time, so add, remove, and pivot as you go.
Keep Building
Power of 3 Tracker
Three new people a day for 90 days. Log each one, keep the streak, and see the network add up.
Open itThe Brand Audit
The tools build the pieces. The audit measures the whole position: five pillars, a composite score, and the three moves that raise it most.
Take the auditWork With Us
When you want a second set of eyes on the position, the people behind the method work with clients directly.
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