Identity Positioning™
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In development · 2027

Identity Positioner™

Powered by ISIA, the recommendation engine behind Identity Positioning™

An AI personal brand consultant trained on the Identity Positioning™ methodology, the resources of Mashman Consulting Group, and Isaac Mashman's body of work. Built to give founders and public figures strategic counsel on demand, between sessions or on their own.

Be Told When It Opens How ISIA Works
Status

Identity Positioner™ is in development and is scheduled for 2027. It is not available today and is not part of any current engagement. ISIA, the engine it is being built on, is already in use by Mashman Consulting Group’s consultants.

What It Is Meant to Do

A Brand Audit tells you where a position stands. It does not tell you what to write on Monday. Identity Positioner™ is being built to close that gap: to answer against your own scored position rather than against personal branding in general, and to cite the methodology it is reasoning from.

Why ISIA exists

Systemizing Personal Branding for Reliable Outcomes

Personal branding has always run on instinct: two advisors, two answers, and no way to check either. ISIA turns the method into a system. The same position always produces the same advice, every recommendation shows the conditions that triggered it and the chapter it comes from, and the team reviews what it says. Advice that can be traced can be trusted, repeated, and improved, which is what makes the outcome reliable rather than lucky.

  • RepeatableThe same profile returns the same ranked list, every time.
  • TraceableEvery answer carries its signals and its chapter.
  • ReviewedSenior consultants vote, and flagged rules go to review.

Powered by ISIA

The Engine Underneath

ISIA is the recommendation engine behind Identity Positioning™. It already runs inside the software Mashman Consulting Group’s consultants work from, where it turns a Brand Audit, an intake, and a client record into ranked, explained recommendations. Identity Positioner™ is being built on it. ISIA decides what the advice is. Identity Positioner™ is how you will ask for it.

Identity Positioner™The conversation you have. In development for 2027.What it readsBrand Auditscores, flags, tierIntakegoals, struggles, workWorkspace recordstage, sessionsConsultation notesin your own wordsISIA · the engine01ProfileOne view of you,in one vocabulary02MatchEvery rule whoseconditions you meet03RankBy impact, effort,the gap, time, budget04ExplainWhat triggered it, andthe chapter behind itDeterministic: same profile,same ranked list, every time.Duplicates removed; the threemoves span at least two pillars.your questionanswers, with sourcesRule libraryIf-this-then-that rules drawn from theManifesto, the paper, the Brand Audit,and published interviewstested againstThe MCG teamVotes with notes; three net downvotesflag a rule for further review.New advice is checked, then approved.keeps it honestWhat comes back• Three moves• Plans by time frame• Habits and scripts• Content ideas Identity Positioner™The conversation you have. 2027.questionanswersISIA · the engineReads the audit, the intake, therecord, and consultation notes.01ProfileOne view of you,in one vocabulary02MatchEvery rule whose conditionsyou meet, from the library03RankImpact, effort, the gap,your time, budget, and votes04ExplainWhat triggered it, andthe chapter behind itSame profile, same list, every time.What comes back• Three moves• A plan across varying time frames• Habits, scripts, and content ideas• The chapter behind each oneThe MCG teamThree net downvotes flag a rulefor further review. New advice ischecked, then approved.
Your question goes to ISIA. ISIA reads what is on file about you, tests every rule in its library against it, ranks what applies, and returns each answer with the signals that triggered it and the chapter behind it. The team’s votes, reviews, and approved training keep the library honest.
If / Then

Rules From the Method

Each one an if-this-then-that drawn from the Manifesto, the white paper, the Brand Audit, or published interviews, with its effort, impact, and time frame.

4

Sources Read About You

The Brand Audit, the intake, the Workspace record, and consultation notes. A rule applies only when your own scores and circumstances meet its conditions, so two people asking the same question can be told different things, for reasons both can read.

Days to Years

A Plan, Not a Tip

Three moves first, then a plan across varying time frames, from the first thirty days to the months and years beyond, with the habits that keep it moving. Every item carries the chapter it comes from.

3

Net Downvotes Flag a Rule

Senior consultants vote on what ISIA recommends, with notes. Three more downvotes than upvotes sends a rule for further review, where its place in the library is decided.

What It Is Not

It is not the Brand Audit, and the Brand Audit is not delivered through it. They are separate products and neither one delivers the other. It is also not a replacement for a consultant. It is being designed to reach a boundary and say so.

Questions About Identity Positioner™ and ISIA

What Is ISIA?

ISIA is the recommendation engine behind Identity Positioning™. It reads what is on file about a person, tests the rules drawn from the method against it, and returns ranked recommendations, each with the signals that triggered it and the chapter it comes from. It runs today inside the software Mashman Consulting Group’s consultants work from.

How Do Identity Positioner™ and ISIA Fit Together?

ISIA decides what the advice is. Identity Positioner™ is how you will ask for it: a conversation, grounded in your own scored position, that answers from what ISIA returns and cites where each answer comes from.

How Do You Say ISIA?

Iz-e-a: IZ-ee-uh, three syllables, the stress on the first.

Is ISIA a Language Model?

No. ISIA is deterministic: the same profile always produces the same ranked list, and every recommendation can be traced to the rule and the chapter behind it. That is what keeps Identity Positioner™ tied to the method rather than to whatever a model happens to generate.

Can I Use Identity Positioner™ Today?

Not yet. It is in development for 2027 and is not part of any current engagement. Mashman Consulting Group clients already benefit from ISIA through their consultant, and anyone can measure their position today with the free Brand Audit.

Does Identity Positioner™ Replace a Consultant?

No. It is being designed to reach a boundary and say so. A consultant works Done With You, and some decisions belong in that room.

Be Told When It Opens

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