Identity PositioningTools · 07 of 12 · Free · no account needed · runs in your browser
Brand Color Builder
Every color says something before you do. Pick what you want to be known for and get palettes with their meanings. Make them yours, check that people can read them and that they do not clash, preview them on a profile, a card, and a post, and download a style card with the codes.
From Personal Branding: A Manifesto on Fame and Influence · 4.12
Saved in this browser.
01 What do you want your brand to feel like? up to three
02 Pick a pair to start from
03 Make it yours
Can People Read It?
| Pair | Sample | Contrast | Rating |
|---|
4.5 to 1 is the minimum for everyday text (AA). 3 to 1 is enough only for large headlines.
Then use them everywhere: the clothes in your photos, your graphics, your email. Consistency is the point (4.12, 4.16).
You have the look. Now the sound.
Plan Your Audio BrandTutorial
How to Use the Brand Color Builder
What It Is For
Choosing colors that match what you want to be known for, checking that people can read them, and keeping the codes for every design.
Saving Your Work
Your palette stays in this browser. Download Style Card saves an image with the codes; Copy Hex Codes and Copy as CSS are there for designers.
To keep it beyond this browser, Sign In at the top of the page: with a free MCG account it also saves to your account as you work, with a dated history. How saving works.
- Pick what you want to be known for. The tool suggests palettes and what each color says, leaning on your profession if your profile has one. Shuffle the Pairs for more.
- Choose a palette, then fine-tune the primary, secondary, text, and background colors.
- Check Can People Read It?: every pairing is graded for contrast.
- Look at the previews of a profile, a card, and a post.
- Press Save to My Profile so your colors travel with you.
The Method
From the Book
Every step in this tool comes from Personal Branding: A Manifesto on Fame and Influence, Second Edition, by Isaac Mashman. The book goes further. Read about it.
- 4.12Keep one consistent color scheme, the way the biggest brands do, from the shirt you wear to the email you send.
- 4.12Every color communicates. Red is used for sales and calls to action, green gives a sense of growth and money, and blue is passive and peaceful. Isaac uses black and white for a corporate executive feel that is still clean and contemporary.
- 4.12The exercise: research what your favorite colors mean, pick two to begin with, and if they are too contrasting to work well together, choose another.
Questions
Where do the color meanings come from?
Red, green, blue, and black and white follow the Manifesto, and each color's note says so. The others are common design conventions, offered as a starting point rather than rules.
Does my profession change the suggestions?
Yes. If your profile has a profession, it leans the suggestions toward what suits that field, and the goals you pick come first. Every suggested pair passes the accessibility minimum for text in the primary color on its background.
Why check contrast?
Because a brand color people cannot read does not work. The checker uses the web accessibility standard (WCAG) so your text stays legible for everyone.
Keep Building
Audio Branding Planner
Your sound, your intro and outro, a sign-off, and a five-minute voice check for filler words.
Open itThe Brand Audit
The tools build the pieces. The audit measures the whole position: five pillars, a composite score, and the three moves that raise it most.
Take the auditWork With Us
When you want a second set of eyes on the position, the people behind the method work with clients directly.
Start a conversation