Identity PositioningTools · 02 of 12 · Free · runs in your browser
Elevator Pitch Builder
The hardest part of a pitch is the part about you. Tell the builder your interests, traits, and quirks and it writes the personal hook; answer five questions about your work and it writes the professional punchline, one step at a time. You leave with your marketing message, the short version for every bio, and a spoken pitch under a minute.
From Personal Branding: A Manifesto on Fame and Influence · 4.3, 6.2, 6.3
Save your message and the bio writer picks it up from here.
Write Your BioTutorial
How to Use the Elevator Pitch Builder
What It Is For
Saying what you do in a way people remember: a personal hook, a professional punchline, the marketing message behind every bio, and a pitch you can say in under a minute.
Saving Your Work
Everything is saved in this browser as you type. Download Everything gives you a text file; each block has its own Copy button.
- In The Personal Hook, pick your interests and traits and add a quirk. Choose the hook that sounds most like you, or ask for More Hooks.
- Answer the five short questions in The Professional Punchline: what you do, for whom, and the outcome.
- Read Your Marketing Message and The Short Versions, and edit any line in place.
- Open The Spoken Pitch and use Practice Out Loud to time yourself.
- Press Save to My Profile so the Bio, Story, and Cliché tools start with your message.
The Method
From the Book
Every step in this tool comes from Personal Branding: A Manifesto on Fame and Influence, Second Edition, by Isaac Mashman. The book goes further. Read about it.
- 4.3An elevator pitch opens with a hook, builds rapport, gives a short synopsis of what you do, adds what bolsters your authority, and ends by turning the conversation to the other person. It should run under a minute and leave them wanting more.
- 6.2Keep one marketing message and put the hook first. When a platform limits the characters, shorten it, but never change what it says.
- 6.3A marketing message pairs a personal hook with a professional punchline. The punchline is refined in steps: what you do, who it is for, the outcome, what makes it special, and the emotion behind it.
- 4.15Speak to the person in front of you. “I help you” lands closer than “I help people”.
Questions
How long should an elevator pitch be?
Under a minute out loud. The builder times the spoken version at a normal speaking pace and shows the seconds as you edit.
What is a personal hook?
The line that is about you, not your job: the thing people remember you by. Coffee and high standards, a weekend on the soccer field, a quirk you are known for. It opens the message so the professional part lands.
What if my hook feels too personal?
Leave it out. What you show and what you keep private is up to you. The book's test is one question: what is my goal in including this?
Where do I use the short version?
Anywhere with a character limit. The builder cuts your message to fit TikTok, Instagram, X, and a LinkedIn headline, and keeps what it says the same.
Keep Building
Story Builder
Turn the stories you already tell into a 60-second version, a 3-minute outline, and a written one.
Open itThe Brand Audit
The tools build the pieces. The audit measures the whole position: five pillars, a composite score, and the three moves that raise it most.
Take the auditWork With Us
When you want a second set of eyes on the position, the people behind the method work with clients directly.
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