Identity Positioning™
Elevator Pitch Builder

Tools · 02 of 06 · Free · runs in your browser

Elevator Pitch Builder

The hardest part of a pitch is the part about you. Tell the builder your interests, traits, and quirks and it writes the personal hook; answer five questions about your work and it writes the professional punchline, one step at a time. You leave with your marketing message, the short version for every bio, and a spoken pitch under a minute.

From Personal Branding: A Manifesto on Fame and Influence · 4.3, 6.2, 6.3

01Personal Hook 02Professional Punchline 03Marketing Message 04Spoken Pitch
01 The Personal Hook

What would people remember you by if your job never came up? Pick a few interests and traits, or type your own. Hooks appear as you go.

Traits that describe you

Your Hooks

Add an interest or a trait to see hooks.

02 The Professional Punchline

Five short answers. Each one adds a rung to the sentence below, the way the book refines a punchline one step at a time.

Start with the verb: “design”, “teach”, “build”.

Say it so the listener sees themselves: “the companies you buy from”, not “companies”.

Your Punchline, Step by Step

  1. Start with what you do.
03 Your Marketing Message

Hook first, then the punchline. This is the message that goes everywhere: every profile, every bio, every introduction.

The Short Versions

Cut to fit each platform. What it says stays the same.

04 The Spoken Pitch

What you say when someone asks what you do: your hook, a line that builds rapport, what you do, what backs it up, and a question that turns the conversation to them.

What backs you up pick any

Save your message and the bio writer picks it up from here.

Write Your Bio

The Method

From the Book

Every step in this tool comes from Personal Branding: A Manifesto on Fame and Influence, Second Edition, by Isaac Mashman. The book goes further. Read about it.

  1. 4.3An elevator pitch opens with a hook, builds rapport, gives a short synopsis of what you do, adds what bolsters your authority, and ends by turning the conversation to the other person. It should run under a minute and leave them wanting more.
  2. 6.2Keep one marketing message and put the hook first. When a platform limits the characters, shorten it, but never change what it says.
  3. 6.3A marketing message pairs a personal hook with a professional punchline. The punchline is refined in steps: what you do, who it is for, the outcome, what makes it special, and the emotion behind it.
  4. 4.15Speak to the person in front of you. “I help you” lands closer than “I help people”.

Questions

How long should an elevator pitch be?

Under a minute out loud. The builder times the spoken version at a normal speaking pace and shows the seconds as you edit.

What is a personal hook?

The line that is about you, not your job: the thing people remember you by. Coffee and high standards, a weekend on the soccer field, a quirk you are known for. It opens the message so the professional part lands.

What if my hook feels too personal?

Leave it out. What you show and what you keep private is up to you. The book's test is one question: what is my goal in including this?

Where do I use the short version?

Anywhere with a character limit. The builder cuts your message to fit TikTok, Instagram, X, and a LinkedIn headline, and keeps what it says the same.

Keep Building

Next · 03

Bio in Three Voices

The same bio in first, second, and third person, plus the business version, each in three lengths.

Open it
Free · 7 minutes

The Brand Audit

The tools build the pieces. The audit measures the whole position: five pillars, a composite score, and the three moves that raise it most.

Take the audit
Mashman Consulting Group

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