The division of roles is deliberate. mashmancg.com is the firm and its publication. identitypositioning.com is the technology.

The Public Brand Audit

The Identity Positioning™ Brand Audit is a self-serve diagnostic for individuals, free at both depths. Rapid 25 takes about seven minutes and is always free with no code. Unrivaled 50 takes about fifteen minutes and is free by referral code while in limited release.

The audit scores five weighted pillars across 25 dimensions and returns:

• A composite out of 100 and one of five bands, with all five pillar scores
• A risk register raised by specific answers, not by a low score
• The three highest-priority moves, each traced to the exact subchapter of Personal Branding: A Manifesto on Fame and Influence
• Percentile benchmarks against prior audits
• A short written diagnosis that interprets the finished score

Audit scores are never produced by AI. Scores come from a fixed, weighted model; AI writes only the short diagnosis, after the score exists. The scoring method is published.

The Workplace Audit for Companies

MCG's Workplace Audit measures how employees use their personal brands and, through them, represent their company. It runs 50 questions on the same 25 dimensions and five weighted pillars as the Brand Audit, and it carries the company's name throughout. The Workplace Audit is not intended to be invasive or controlling; it is a good-faith effort to improve outcomes.

Every participant sees their full individual results the moment they finish. Leadership receives a report of trends across participants, never individual answers or scores, and no department or role group smaller than three people is shown. The commitment to every company is stated plainly: MCG will never contact any member of your organization unless you ask us to.

The Internal Consultant Tools

The hub also runs the consultant console and the dashboards MCG uses inside its engagements. Every MCG engagement includes the Brand Audit, native to the strategy document. The same deterministic scoring engine runs in the public audit and in the console, so the score a client sees and the score a consultant works from cannot diverge. The rubric itself stays on the server.

Built Vertically

The hub is the base for what MCG builds next. Identity Positioner™, an AI personal brand consultant trained on MCG's resources, the Identity Positioning™ methodology, and Isaac Mashman's body of work, is in development and scheduled for 2027, for premier clients. Findings from the hub's data are published on mashmancg.com Insights, in aggregate only and never before a sample is large enough to report.

Identity Positioning™ is the personal brand methodology of Mashman Consulting Group, developed by Isaac Mashman and Eric Chow. Identity Quest™, the world's first personal brand simulator, is MCG's free companion game at identityquest.press.